Shop OnlineModelsLifestyle PhotosNews & EventsAbout UsHome

10.1.11 - Congrats to Amanda Marie for winning the September 2011 Vixin Contest with 565 votes, becoming our first-ever back-to-back monthly winner!

9.25.11 - A big shout out and congrats to Daniel "El Alacran" Lozano for winning the WBC USNBC Lightweight Championship! We designed Daniel's first Official Ring Shirts that he and his corner wore for all his fights! Check out the Living in True Sin page for a photo of Daniel wearing his shirt and with his championship belt.

9.1.11 - Congrats to Amanda Marie for winning the August 2011 Vixin Contest with 435 votes!

8.2.11 - Congrats to Lisa G. for being our first-ever repeat winner of the Vixen Contest! She's Miss July 2011 AND Miss July 2010!

7.1.11 - Congrats to Amy McCoy for winning the June 2011 True Sin Vixen Contest with a record 788 votes!

6.1.11 - Congrats to Yael Markovich for winning the May 2011 True Sin Vixen Contest!

5.8.11 - New shirt design for men and women in both orange/blue and garnet/gold - SURF, SAND AND SIN

5.5.11 - New shirt design for men and women - SEX, DRUGS, ROCK

5.1.11 - Congrats to Chloe Caldarello for winning the April 2011 True Sin Vixen Contest!

4.1.11 - Congrats to April Shaver for winning the March 2011 True Sin Vixen Contest!

3.1.11 - Congrats to Ana B. for winning the February 2011 True Sin Vixen Contest!

2.1.11 - Congrats to Jessica Tackitt for winning the January 2011 True Sin Vixen Contest!

1.1.11 - Congrats to Chelsea Hagan for winning the December 2010 True Sin Vixen Contest!

12.1.10 - Congrats to Crystal Marie for winning the November 2010 True Sin Vixen Contest!

11.15.10 - Photo shoot with the beautiful brunette, Christine Lemaster. Check out her photos on several of the women's tee pages, and also on the men's new Destruction Fight Gear Wing Bomb tee page in the Sin Shop.

11.1.10 - Congrats to Lauryn C. for winning the October 2010 True Sin Vixen Contest!

10.27.10 - Had a great time at Quaker Steak & Lube for Bike Night with St. Pete Powersports. Models Erika, Janet and Jackie made the night super fun, as they walked around in tiny bikinis handing out flyers. We will probably start going there weekly in early December, and have shirt giveaways.

10.15.10 - Both of True Sin's Destruction Fight Gear boxers won tonight! Go Jenna Shiver and Daniel Lozano!

10.13.10 - We're printing new Destruction Fight Gear shirts this week, just in time for a great boxing card at the A La Carte Event Pavillion this Friday night. We have two boxers who wear our custom shirts into the ring, along with their corner people. These new shirts feature red foil on front and back with an oversized print. Come see us at the True Sin table by the bar this Friday night, and meet two of our Vixen models, Lauryn and Maya!

10.2.10 - True Sin co-sponsored a party on Harbour Island at the multi-million dollar penthouse condo of the owner of, featuring the release of the October 2010 centerfold for St. Pete Powersports in Full Throttle magazine. Centerfold model, Janey Layug attended, as did many other models from the area. Soho sushi co-sponsored and provided 3 huge trays of sushi. Co-sponsor,, reserved a VIP section at Jackson's, a popular nightclub on Harbour Island, for the after-party. Magnum bottles of Grey Goose were flowing, and the models were dancing!

10.1.10 - Rayne Mayhem is our September 2010 True Sin Vixen! Rayne got 316 votes to win last month's title.

9.19.10 - We shot 2010 Hooters International Pageant runner-up, Janet Layug, for the centerfold for the October issue of Full Throttle magazine. We're co-branding the centerfold with St. Pete Powersports, for whom we're designing some killer custom tees. Come meet Janet and the True Sin Team at Quaker Steak & Lube on Wednesday, October 27!
Janet Layug

9.3.10 - True Sin just returned from shooting models in our clothing line in the Bahamas. We took Emily Caprice, Heidi Fahrenbach, Maya Codina and Toni Rae on a cruise to Grand Bahama Island, and shot at the Our Lucaya Resort. Look for snapshots on the Photos page, and new shots of our clothing on the different shirts' pages this weekend.

9.1.10 - True Sin would like to congratulate Tampa's Kimberly Schuyler on winning our August True Sin Vixen Contest! We will be shooting Kimberly soon, so look for those photos!

8.13.10 - True Sin had a table at Fight Night at the A La Carte Event Pavillion, selling Official "Cowgirl" Jenna Shiver TEAM SHIVER Ring Shirts during the fights. Our girl, Jenna, won her NABA title fight by unanimous decision, and is now ranked #14 in the World!

7.24.10 - See June 2010 True Sin Vixen, Lilly Ruiz, on the cover of Ultimate MMA magazine!
Lilly Ruiz

7.15.10 - True Sin will come out with official "Cowgirl" Jenna Shiver shirts in time for her next pro boxing match in Tampa. Jenna is fighting for the NABA Jr. Featherweight title on August 13th at the A La Carte Event Pavilion.
Jenna "Cowgirl" Shiver

7.10.10 - True Sin had a blast at the XFC fights at the St. Pete Times Forum. Models Erika and April manned the True Sin booth, helping to market the new Destruction Fight Gear shirts, and the True Sin crew partied VIP-style at Aja in Channelside.

7.2.10 - Lots of new shirts ready to ship! Check them all out in our Sin Shop.

7.1.10 - Las Vegas hottie Lilly Ruiz is our June 2010 True Sin Vixen!

6.1.10 - Jersey girl Melissa Maria is our May 2010 True Sin Vixen!

4.12.10 - We also have released two new men's True Sin Logo Shirts. One is in vintage black, and the other is vintage white. Both feature hand distressed sleeve hems, bottom him and collar. Get 'em in the Sin Shop. Women's logo shirts coming tomorrow.

4.12.10 - Check out our new El Diablo line of shirts! First in the series is "Hell on Wheels." The second release is "Tekillya," True Sin's fictional tequila brand. Both are available in the men's Sin Shop right now! Women's El Diablo shirts will be available tomorrow.

4.6.10 - New True Sin "El Diablo Choppers - Hell on Wheels" shirt design finished. Look for it in the Sin Shop soon!

4.4.10 - Just in...our brand new vinyl stickers! Order yours today, and compete in our Sticker the World Contest! Peal and stick our logo stickers in the most unique, cool or weird location, take a photo, and send it to us. We'll take entries from today until May 31, 2010. One lucky fan will win a t-shirt, and his favorite model will win 50 Bonus Votes!

4.1.10 - Lyndsey J. won the March 2010 Vixen Contest, finishing with 441 votes! Our first True Sin Vixen won $100 in cash and prizes, and the top 10 vote getters are automatically entered in the 2011 True Sin Calendar Contest Semi-Finals!

3.14.10 - We had a photo shoot in Ybor City with 10 models, including a couple of the girls in the 2010 True Sin Vixen Contest. Everyone did a great job, and we had a fun time at New York New York eating pizza after the shoot.

3.8.10 - The True Sin Newsletter sign-up form is live. Fans can win True Sin merchandise and have a chance to win a spot at the Finals of our 2011 True Sin Vixen Contest in November!

3.5.10 - Launched the 2010 True Sin Vixen Contest! Models can win $100 each month in cash and prizes from True Sin Clothing Co. Fans can also win prizes every month, and win a spot at the Finals in November!

3.4.10 - Printed our new, limited edition, True Sin Wicked Stout v-neck tees.

1.25.10 - Just got word today that we will be setting up by the main entrance of Jackson's on Harbour Island on Thursday and Friday nights before Gasparilla, so come out and meet a True Sin model and buy your shirt in person!

1.21.10 - Putting the final touches on the Gasparilla shirts. They will be ready for shipping and pick-up on Friday, 1/22! We are working on a location for this Saturday's Children's Parade to set up a table on private property somewhere along the parade route or on Rome or Howard.

1.12.10 - Tons of new shirts are available in the Sin Shop, including several styles and colors with a pirate theme just in time for Gasparilla, Tampa's annual mega-party on January 30th. True Sin will be among the hundreds of thousands of partiers, including 10+ models on the 40 foot S.S. True Sin, a floating party-pirate trawler that will be on the Bay!

12.21.09 - Our online store, the Sin Shop, is open for business! Pre-order your men's 7 Deadly Sins shirt or women's Vixen Line She Devil shirt now!

12.20.09 - officially launches. Look for lots of new content in the next few weeks, including the start of our year-long 2010 True Sin Vixen Contest and 2011 True Sin Vixen Calendar Contest. Over $10,000 in cash and prizes for the winners!

12.15.09 - Our first True Sin Vixen Line women's shirt design is created.

12.14.09 - We created our first True Sin Signature Line men's shirt design.

11.12.09 - Destruction Brand becomes True Sin. Destruction Fight Gear will be one of the True Sin lines, catering to fighters and fans of MMA and boxing worldwide.


Copyright © 2010-2011 True Sin LLC